Nintendo’s Profits Are Soaring, But Not Because People Want Their Games

More About This Story

Nintendo’s Profits Are Soaring, But Not Because People Want Their Games

Let's face it Nintendo, no one wants to buy your Wii U system. But even through sales sank last quarter, the company posted a profit of 8.6 billion yen ($88 million). So, what gives?

As with other Japanese exporters, Nintendo benefits when the Japanese currency declines. They profit from exchanging stronger overseas earnings back into the yen.

The gaming company suffered the opposite fate last year as they met their goal of 9 million Wii U units upon its release. The strenght of the yen at that time put them in the red even when sales were decently steady.

Nintendo hopes for a holiday season uptick with the release of several popular games series, like Zelda and Donkey Kong, tailored for the console.