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New Superman Movie "Man Of Steel" Breaks Record For Most Product Placement
- 06/14/2013 11:00 AM EDT Entertainment
Christopher Nolan's new Superman reboot was always a shoe-in for a commercial success: A superhero summer blockbuster with a famous director. Oh, and because they made $160 million - more than half the film's budget - in product placement. How better to relax after a hard day fighting crime than with a tasty Carl's Jr. cheeseburger?