Muumuus No More: Kate Middleton Inspires New Moms To Step Up Their Game

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Kate Middleton’s Maternity Wear Boosts Sales Of Smart Pregnancy Garb

The fashion industry has clamored to dress the Duchess of Cambridge and get a piece of "The Kate Effect" -- the phenomenon where outfits sell out almost immediately after she wears them. And her influence hasn't diminished with pregnancy. British department store Debenhams said stylish and feminine maternity wear sales are up 500% since last summer, establishing the princess as a true style icon.