Celebs Endorse Sharing Pregnancy Early

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Kendra Wilkinson, Melissa Rycoft Pregnancy Announcements Promote Clearblue

  • 11/21/2013 08:56 AM EST U.S.

Doctors recommend waiting around 3 months to announce a pregnancy, but that won’t deter compensated reality TV stars from promoting otherwise. The company behind Clearblue Pregnancy Test is encouraging women to post their results within 3 weeks with the hashtag #clearblueconfirmed. Hugh Hefner’s ex Kendra Wilkinson and “The Bachelor” vet Melissa Rycoft have collected the cash to promote the initiative, even though the company’s own disclaimer recommends confirming with a doctor.